COURSE CURRICULUM

The MSc Marketing course offers a comprehensive and future-focused curriculum designed to equip students with advanced skills in strategic, sustainable, and innovative marketing practices. The journey begins with the Marketing for Sustainable Growth module, where students explore how marketing strategies can align with environmental sustainability, social responsibility, and inclusive practices. This module emphasizes the creation of competitive advantages through thoughtful campaign planning and the ethical use of technology. Following this, Marketing Practice in a Connected World helps students develop key managerial skills, including leading marketing teams, interpreting financial data, and managing stakeholders across culturally diverse markets. It also offers a hands-on opportunity to engage in CIM: The Pitch, a real-world marketing challenge. The Brand Management and Storytelling module dives into the power of narrative in branding, helping students learn how to build, manage, and maintain brand equity across multiple contexts and digital platforms. The Creative Disruptive Advertising module pushes students to break traditional marketing boundaries. It focuses on producing standout campaigns using the latest in advertising innovation, including AI, augmented and virtual reality, and data-driven techniques. The course culminates in a 60-credit Postgraduate Project where students undertake an independent research dissertation, consultancy report, or business plan. This final module challenges students to apply their learning to a real or simulated business issue, demonstrating critical thinking, research capabilities, and strategic planning. Through these compulsory modules, the program ensures that graduates are not only equipped with deep marketing expertise but are also prepared to lead with creativity, innovation, and responsibility in a fast-changing global market.