COURSE CURRICULUM

The MSc in Marketing is a well-structured program designed to deepen students’ understanding of marketing principles while equipping them with practical skills needed to excel in dynamic and competitive environments. The course blends theoretical knowledge with real-world application, enabling students to critically analyse marketing challenges and develop evidence-based strategies. The core modules provide a strong foundation in key areas of marketing. Students begin with Marketing Fundamentals, which introduces core concepts and practices that underpin modern marketing. Services Marketing explores how marketing is applied in service-based industries, emphasising the importance of customer experience and service delivery. Marketing Research equips students with the tools to gather, analyse, and apply data for informed decision-making. Marketing in Context broadens students’ perspectives by exploring how marketing operates across different environments and cultures, ensuring they understand the diversity and adaptability of marketing practices. The program culminates in a 60-credit Marketing Project, where students work in teams to address a real business challenge, applying their knowledge to develop and present a professional marketing report based on a live brief.In addition to the core modules, students can tailor their learning with optional modules that reflect current industry trends and career interests. Options include Brand Management, which focuses on brand strategy and positioning; Digital Marketing, which explores online channels and tools for engaging modern consumers; and International Marketing, which examines marketing strategies in global markets and across cultural boundaries. This balance of core and optional content ensures graduates leave with a thorough understanding of marketing theory and its application in various sectors and international contexts. The course is ideal for those seeking to advance their careers in marketing or enter the field with a solid academic and practical foundation, ready to contribute meaningfully to organisations in any industry.