COURSE CURRICULUM

The MSc Strategic Marketing is a comprehensive postgraduate program designed to develop future marketing leaders equipped with advanced skills in strategic thinking and applied marketing techniques. Awarded on the successful completion of 180 credits, the program includes 100 credits of compulsory modules and a choice between a 60-credit dissertation with one optional module or a 40-credit Marketing Plan or Launching a Strategic Marketing Project with two optional modules. Students may also exit with a Postgraduate Certificate upon completing 60 credits or a Postgraduate Diploma after 120 credits.Core modules focus on essential areas of modern marketing practice, including Omnichannel Marketing, Strategic Marketing Management, Social Media and Influencer Marketing, Consumer Insights, and Marketing Intelligence. These modules provide a solid foundation in understanding and applying strategic marketing concepts across diverse sectors and digital environments.Students can tailor their learning through optional modules such as Effective Brand and Advertising Management, Strategic Global Marketing, Content Marketing, or In Search of Creativity, Innovation & Difference. These modules offer specialised knowledge aligned with emerging marketing challenges and trends.The final project allows students to engage in independent research or real-world application through a dissertation, marketing plan, or strategic project, providing practical experience that enhances career readiness. The program integrates theory with live projects and case studies, developing critical thinking, strategic planning, and decision-making skills essential in today’s competitive market.