COURSE CURRICULUM

The MSc Digital Marketing Management at Cardiff Metropolitan University is a comprehensive program designed to equip students with the essential skills and knowledge to thrive in the digital marketing landscape. To achieve the full MSc award, students must complete 180 credits, comprising 120 credits of compulsory taught modules and a final project module of either a 60-credit Digital Dissertation or a 40-credit Marketing Plan or Launching a Digital Project, along with one 20-credit optional module. The course also offers flexible exit points, with a Postgraduate Certificate awarded after 60 credits and a Postgraduate Diploma after 120 credits of taught modules.The six compulsory 20-credit modules form the core of the program and include Social Media and Influencer Marketing, Digital Consumer Behaviour, Managing SEO and PPC in Search Marketing Ecosystems, Content Marketing, Digital Analytics and Insights for Marketing, and Marketing Intelligence. These modules provide students with both theoretical understanding and practical application in key areas of digital marketing, from search engine strategies and consumer engagement to content development and data-driven decision-making.Students can further tailor their learning through optional modules such as Omnichannel Marketing, Marketing Industry Placement, or Managing Digital Disruptions. The program culminates in a substantial individual project, offering the opportunity to apply learning in a real-world or research-focused context. Overall, the MSc Digital Marketing Management offers a rigorous, practice-led education aimed at producing digitally fluent marketers ready to contribute strategically to contemporary business challenges.