COURSE CURRICULUM

The BA (Hons) International Tourism Management degree provides a structured and flexible learning pathway that prepares students for a career in global tourism. In Year One, students are introduced to fundamental concepts in business and tourism management through compulsory modules such as Business of Tourism, The Global Tourism Environment, Marketing for Tourism, Hospitality and Events, People Development within Organisations, and Revenue, Costing and Budgetary Controls. Students also choose between modules like Shaping Your Future: Professional Tourism Landscapes or Applied Business Spanish 1 to tailor their early academic experience.In Year Two, the program builds on foundational knowledge with a focus on specialist tourism subjects. Compulsory modules include Destination Management, Niche Tourism, and Research Design in Practice. Students are also required to choose from a set of focused options such as Consumer Behaviour, People Management, Business Start-Up and Entrepreneurship, and others including Summer Work Placement, Technologies for Tourism, or Applied Business Spanish 2, allowing them to begin aligning their learning with specific career goals.Year Three encourages further personalisation with core modules such as Tourism and Global Challenges, Destination Stewardship and Resilience, and Strategic Leadership and Change Management. Students then undertake a major project, choosing from a Dissertation, Enterprise Project, Consultancy Project, or Independent Research Project. Additional optional modules such as Resort and Stadia Management, Gastronomic Tourism, Marketing Communications, Employee Resourcing, Destinations and Events, Leadership Development, or Spanish in Professional Contexts 3 offer the chance to deepen knowledge in key interest areas. Throughout, students are supported to develop academic, professional, and research skills, with opportunities for industry placements and real-world learning. The course aims to produce well-rounded, knowledgeable graduates ready to contribute to a sustainable and dynamic tourism industry.