COURSE CURRICULUM

The BA (Hons) Fashion Marketing Management degree integrates real-world experience with academic learning to provide a comprehensive understanding of fashion marketing processes. The course is structured to develop knowledge progressively across three years, with assignments based on real industry scenarios and insights from guest lecturers in the fashion sector. In Year One, students undertake six compulsory modules that introduce the core areas of fashion marketing, including fashion studies, digital media, visual merchandising, buying principles, and the fashion industry as a whole. These foundational modules equip students with essential knowledge and skills to progress further. Year Two builds on this with a deeper focus on fashion consumer behaviour, creative marketing communications, media and direction, and marketing research methods. A significant component of the year is the "Fashion Marketing in Practice" module, where students complete an industry placement to apply their learning in a real-world setting. One optional module, such as social media marketing or experiential fashion strategies, allows for individual specialisation. Students can also choose to take a year-long placement between the second and final year to further enhance employability. In Year Three, the emphasis shifts to strategic thinking and future planning. Compulsory modules explore global fashion marketing, brand management, and innovation. Students also complete a major project through a dissertation, marketing plan, or applied project with an industry partner. An optional module, such as fashion PR or sustainability, provides additional focus based on student interests. The course structure ensures that graduates not only understand the global fashion marketing landscape but are also prepared to enter the industry with practical experience, strategic insight, and a creative approach to addressing real-world marketing challenges.