COURSE CURRICULUM

The BA (Hons) Brand and Marketing Management degree at Cardiff Metropolitan University is structured over three years to develop students’ theoretical knowledge, practical skills, and professional experience. In the first year, students complete six compulsory modules covering core marketing principles, digital media, sustainable money management, managing people and organisations, data-driven marketing, and branding theories, providing a solid foundation in brand and marketing management. In the second year, students build on this knowledge with compulsory modules in stakeholder behaviour, integrated marketing communications, corporate branding and reputation, marketing research methods, and a practical Branding in Practice module, which includes an industry-focused work placement. Students also choose one optional module from areas such as social media marketing or sports, events, and sponsorship marketing. There is also the option to undertake a year-long industry placement between the second and third year, allowing students to gain valuable hands-on experience and industry contacts. In the final year, students focus on advanced topics including international and global marketing, strategic brand management, influencer marketing, and a dissertation or marketing plan project in collaboration with a real-world organisation. An optional module in account management, content creation, or industrial work experience further enhances professional readiness. Throughout the degree, students integrate creativity, strategic thinking, and practical application, preparing them for careers in branding, marketing, digital media, and related sectors.