COURSE CURRICULUM

The BA (Hons) Advertising and Marketing Management degree at Cardiff Metropolitan University provides a comprehensive pathway for students to develop both theoretical knowledge and practical skills in the advertising and marketing sectors. In the first year, students undertake six compulsory modules introducing key concepts such as marketing principles, digital media, organisational management, data-driven marketing, sustainable money management, and advertising theory. This foundational year equips students with the analytical and creative skills necessary to progress in the field. In the second year, students deepen their understanding through modules focused on consumer behaviour, integrated marketing communications, digital analytics, marketing research, and practical advertising application, while also selecting an optional module such as social media or sports and sponsorship marketing. The program offers a year in industry or work placement opportunities, enabling students to gain hands-on experience, apply theory in real-world settings, and build professional networks. In the final year, students focus on international marketing, account management, and strategic advertising management, completing a dissertation or developing a marketing plan in collaboration with an organisation to address real-world marketing challenges. Optional modules such as influencer marketing or industrial work experience further enhance practical expertise. By the end of the degree, students emerge as industry-ready professionals with strong analytical, strategic, and creative capabilities, prepared for careers in global advertising and marketing management.