COURSE CURRICULUM

The BSc (Hons) International Tourism and Hospitality Management degree at Canterbury Christ Church University provides students with a comprehensive understanding of the global tourism and hospitality industry, combining theoretical knowledge with practical experience. In the first year, students build a solid foundation through modules in tourism and hospitality introduction, marketing and digital media for the visitor economy, current trends in tourism, hospitality and events, accounting and finance for the service industry, and student success modules. This equips students with essential skills in communication, problem-solving, and analytical thinking. In the second year, the program focuses on global service excellence, sustainable tourism development, and hospitality revenue management, alongside interdisciplinary modules and industry, careers, and enterprise preparation, giving students opportunities to engage directly with real-world industry practices and understand global trends and sustainability issues. The final year emphasizes strategic application and professional readiness through modules in marketing and creative placemaking, sustainable heritage and gastronomy management, responsible management and practice, and a research project in tourism, hospitality, and events. By blending practical learning, interdisciplinary approaches, and professional development, students graduate with the skills, knowledge, and confidence to excel in diverse careers, from hotel and resort management to international tourism, events, and hospitality leadership roles.