COURSE CURRICULUM

The BA (Hons) Marketing degree at Canterbury Christ Church University offers a comprehensive program that blends theoretical knowledge with practical application to prepare students for dynamic careers in marketing. In the first year, students develop foundational skills in marketing, consumer behaviour, digital marketing, and academic competencies, gaining a solid understanding of how brands operate and how consumers make decisions. The second year builds on this knowledge with a focus on social media marketing, intercultural communication, and interdisciplinary modules, alongside opportunities to engage with industry and enterprise, allowing students to apply their learning in real-world contexts. In the final year, students explore contemporary marketing issues and their societal impact, while specialising in brand management, consumer experience, and insights. They also examine marketing within a global context and undertake a marketing in practice research project, integrating practical skills with analytical thinking. Across all three years, students are encouraged to combine creativity with data-driven decision-making, developing critical thinking, problem-solving, and communication skills essential for modern marketing roles. The course provides hands-on experiences, industry engagement, and research opportunities, equipping graduates with the confidence, expertise, and professional portfolio needed to succeed in advertising, digital marketing, PR, brand management, and other marketing-related careers in a competitive and evolving global marketplace.