COURSE CURRICULUM

The curriculum includes core modules such as Principles of Marketing, Consumer Behaviour, Marketing Communications, Digital Marketing, and International Marketing. In the first year, students build foundational knowledge in business and marketing. The second year focuses on advanced topics like market research and brand strategy, with options for work placements. The final year involves a dissertation or major project, along with specialized modules in areas like social media marketing and sustainable marketing. Assessment methods include exams, reports, presentations, and group projects. The program may offer elective modules allowing specialization in areas like sports marketing or fashion marketing.