COURSE CURRICULUM

The Marketing BSc at Brunel University provides students with a comprehensive understanding of marketing principles, consumer behaviour, and business strategy across three years. In the first year, students gain foundational knowledge in management, accounting, financial management, organisational behaviour, marketing, and the use of information technology for business decision-making. This includes understanding organisational structures, leadership, communication, and fundamental marketing strategies such as branding, market research, product development, and digital marketing. In the second year, students build on these skills with modules in consumer behaviour, digital marketing, marketing communications, services marketing, and marketing research. They also participate in practical projects like the Marketing Challenge, collaborating with design students to solve real-world organisational problems. The final year focuses on advanced topics including international marketing, emerging technologies such as AI and robotics in marketing, and a major research project exploring contemporary issues and controversies in marketing. Optional modules cover brand management, business ethics, sustainability, creativity, entrepreneurship, and data-driven marketing insights. Throughout the course, students develop analytical, research, and practical skills, preparing them to respond to complex marketing challenges. By integrating theory with hands-on experience, the degree equips graduates with the knowledge, creativity, and professional skills needed for successful careers in marketing, business, and digital industries.