COURSE CURRICULUM

The Marketing course is structured across three years and aims to build comprehensive marketing knowledge alongside practical skills for the business world. In Year 1, students complete six core modules totaling 120 credits. These include Principles of Marketing, which introduces consumer decision-making; Developing Your Personal Brand, focusing on soft skills and employability; Creative Concepts and Design, where students work in teams to develop a marketing pitch; Consumer Behaviour, offering foundational insights into customer psychology; Finance for Managers, a basic introduction to business finance; and Content Marketing, which explores engaging modern audiences through digital storytelling. Year 2 consists of four core modules worth 80 credits: Brand Dynamics and Activation, Data, Insights and Analytics, Marketing Communications Planning, and Experience Design—all addressing strategic and customer-focused aspects of marketing. Students also choose 40 credits from optional modules such as Visual Communications, Routes to Market, Digital Communications and Influencer Marketing, and others. These explore specialized topics, including digital tools, event management, and international perspectives. Additionally, students may opt to spend a semester abroad at a partner institution, gaining 60 credits internationally. In the final year, students complete two compulsory modules worth 40 credits: Marketing Strategy and Leadership, which develops strategic thinking, and One Planet Business, which encourages ethical considerations in consumption and production. Students then select 80 credits from a range of optional modules, including Contemporary Advertising, Entrepreneurship, PR Planning, Cross-Cultural Consumer Behaviour, and more. The final year also offers research-focused options like Business Research Methodology and a Research Project. Overall, the course combines theory with practical application and industry engagement, preparing students for diverse roles in marketing, communications, digital media, and brand strategy, while offering flexibility through optional modules and international experiences.