COURSE CURRICULUM

The Marketing degree course is structured across three years, each designed to build key competencies in marketing theory and practice. In Year 1, students must complete six core modules totaling 120 credits, introducing foundational concepts. These include Principles of Marketing, which explores consumer decision-making; Developing Your Personal Brand, which focuses on professional skills and attitudes; and Creative Concepts and Design, which emphasizes teamwork and the creative process. Consumer Behaviour offers essential insights into customer psychology, while Finance for Managers introduces basic financial concepts relevant to future managers. Content Marketing highlights the importance of storytelling in customer engagement. In Year 2, students also complete 120 credits through core modules such as Brand Dynamics and Activation, Data, Insights and Analytics, Marketing Communications Planning, and Experience Design. These modules deepen students' understanding of brand building, customer experience, and strategic communication. Students also choose from a selection of optional modules like Visual Communications for Marketers and Live Event Experiences, or may opt for a Study Abroad module to gain international exposure. In the final year, students must complete 80 credits of core modules including Marketing Strategy and Leadership, which explores long-term planning, and One Planet Business, which addresses sustainability and ethical marketing. Contemporary Advertising and Public Relations and Reputation Management provide practical knowledge in current media landscapes. Additionally, students choose at least 40 credits from optional modules such as Creativity, Innovation and Entrepreneurship, Managing Customer Relationships, Digital Analytics for Marketing, and Cross-Cultural Consumer Behaviour. These allow students to tailor their learning to specific interests or career goals. For those interested in research, Business Research Methodology and Practice and the Business Research Project offer opportunities to conduct in-depth academic investigations. Altogether, the course blends strategic theory with real-world applications, equipping students for dynamic roles in the marketing industry.