COURSE CURRICULUM

This Fashion and Creative Industries course is structured across three years, providing students with the necessary skills and knowledge for a successful career in the industry. In the first year, students explore core modules such as Creative Industries: Connections, which examines the history and influence of the fashion and textile industries on present trends. Fashion Business Context introduces students to the P.E.S.T.L.E analysis, helping them understand the external factors shaping the fashion industry. Fashion Activism: A Catalyst for Change explores the intersection of fashion and activism, focusing on sustainability, diversity, and ethical practices. The Buying & Merchandising for the Future module offers practical experience in the buying cycle and merchandising strategies, while Global Fashion Spaces: Experiential Retail delves into emerging retail formats and consumer-drivendemand.Inn the second year, students build on their foundation with modules such as Creative Industries: Industry Futures, which prepares them for industry work placements, and Marketing Strategies, which focuses on promoting and positioning fashion brands. The Experience Economy module emphasizes creating immersive consumer experiences, a growing trend in fashion and retail. Optional modules such as Work Placement, Industry Project, and Independent Creative Entrepreneur provide students with real-world experience and opportunities to develop professional skills.In the final year, students undertake advanced modules such as Creative Industries: Research Development and Enquiry, which focuses on research methods and critical analysis within the fashion and textile industries. The Major Concept Strategy module challenges students to design and execute a major project addressing industry challenges, while Creative Realisation focuses on executing and communicating creative outcomes. Self Promotion and Commercialisation prepares students for the transition from academia to professional life by developing self-promotion skills and a strategic action plan for their future careers. This comprehensive curriculum equips students with the knowledge, skills, and experience needed for success in the competitive fashion industry.