COURSE CURRICULUM

In the first year, students engage with foundational business concepts and skills that lay the groundwork for their future studies. Key modules include Developing Your Personal Brand (20 credits), which emphasizes the importance of personal attitudes and behaviors in career success, alongside qualifications; Business Foundations (20 credits), which explores the operational activities of businesses through their value chains; and Principles of Marketing (20 credits), which introduces the theories behind consumer purchasing decisions and how products are developed to meet target audience needs. Students also study Essential Analysis for Business (20 credits), where they learn statistical techniques like correlation, regression, and hypothesis testing to solve business problems; Business Environment (20 credits), which provides an understanding of economic and market principles and industry structures; and Consumer Behaviour (20 credits), which offers a solid foundation in the key concepts of consumer behavior essential for successful marketing.In the second year, students build on their foundational knowledge, diving into more advanced business concepts and skills. Key modules include Business Analytics (20 credits), which focuses on advanced data analysis techniques using tools like SPSS and STATA to make data-driven business decisions, and Business Strategy (20 credits), which covers the formation and execution of business strategy, including ethics, resource-based strategies, and managing business challenges. Students also study Dynamic Business Issues and Solutions (20 credits), exploring the impact of global issues like pandemics, financial interconnectedness, and geopolitical events on businesses. The Accounting for Business module (20 credits) introduces students to financial statements and ratio analysis, while Marketing Communications Planning (20 credits) teaches how to design and implement effective marketing communication campaigns. Additionally, students can choose from optional modules like Creative Problem Solving (20 credits), which fosters creative thinking in business, Live Event Experiences (20 credits) for hands-on event management experience, or Study Abroad (20 credits) to gain international exposure and reflect on personal and professional development in a global context.In the final year, students deepen their expertise in international and business strategy through modules like International Business (20 credits), which explores cultural, economic, and administrative differences in global business, and e-Business (20 credits), which examines how technological advances reshape consumer behavior and business strategies. Marketing Strategy and Leadership (20 credits) focuses on the role of marketing in strategic decision-making and organizational success. The Business Research Methodology and Practice module (20 credits) equips students with the skills to conduct substantial business research. Optional modules include One Planet Business (20 credits), which addresses sustainability and social responsibility, Selling and Sales Management (20 credits), focusing on sales techniques and business development, and Strategic Supply Chain Management (20 credits), which covers strategic issues and decision-making in global supply chains, emphasizing ethics, sustainability, and future trends like digital production and blockchain. Finally, the Business Research Project (20 credits) provides a framework for undertaking significant, discipline-relevant research.