COURSE CURRICULUM

The BA (Hons) Marketing course equips students with the knowledge, skills, and practical experience necessary to succeed in a fast-evolving marketing industry. In the first year, students develop a strong foundation through modules such as The Business Environment, Principles of Marketing in the Digital Age, Managing Data, Brand Management and Communications, Economics and Globalisation, and Design Thinking for Enterprise. These modules introduce essential concepts in marketing, business, and digital innovation, preparing students to understand both theoretical and practical aspects of the field. The second year builds on this foundation with modules including Digital Marketing Essentials, Creativity for Business, Global Communication Strategies, Digital Storytelling, Entrepreneurship, Marketing in Practice, Promotional Media, Influencers and Contemporary Celebrity, and International Business, alongside the Professional Placement Year, which provides hands-on experience in real-world contexts. In the final year, students consolidate their expertise with advanced modules such as Immersive Media, Sustainable Marketing, International Marketing, Cross-Cultural Management in International Business, Marketing Project, AI Communications, Digital Content Strategy, New Trends in Management, Creating and Hosting Festivals and Events, and Entertainment, Media and IP Law. The course emphasizes creativity, digital fluency, and strategic thinking, preparing graduates to thrive in marketing roles across global agencies, corporate environments, or entrepreneurial ventures while addressing ethical, cultural, and sustainable considerations in contemporary marketing practice.