COURSE CURRICULUM

The BA (Hons) Fashion Marketing and Management course provides students with a comprehensive understanding of the fashion industry, combining business, marketing, and creative practice to prepare graduates for diverse careers. In the first year, students build a foundation through core modules such as Brand Communication, Digital Citizenship, The Business Environment, Organisational Behaviour and Management, Managing Data, and Wicked Problems: The Complexity of Critical Design Thinking. These modules develop critical thinking, communication, and analytical skills essential for professional practice. In the second year, students focus on Fashion Marketing and Management, Fashion in Practice, and Critical Design Thinking and Contemporary Issues, while optional modules such as Entrepreneurship, Global Communication Strategies, Promotional Media, International Business, Influencers and Contemporary Celebrity, Operations and Project Management, Law for Business Enterprise, and Everyday Media Making allow students to tailor their learning to specific interests. The Professional Placement Year provides hands-on experience in real-world contexts. In the final year, students consolidate their expertise through core modules including Fashion Marketing Visualisation, Sustainable Fashion, and the Fashion Marketing and Management Project, while optional modules such as Successful Freelancing, Creating and Hosting Festivals and Events, Immersive Media, Digital Innovation and Enterprise, Managing Sustainability, Exhibitions and Public Audiences, Organisational Strategy, Design Futures, and Feminist Activism enable further specialisation. The course equips students with strategic, creative, and practical skills, preparing them for roles in marketing, brand management, content creation, and entrepreneurship within the fashion industry.