COURSE CURRICULUM

The BA (Hons) Business and Management (Marketing) course combines a solid foundation in business with specialist marketing knowledge, preparing students for careers across diverse sectors. In the first year, modules such as The Business Environment, Organisational Behaviour and Management, Economics and Globalisation, Managing Data, and Design Thinking for Enterprise provide core business understanding, while Professional Practice develops practical and professional skills. In the second year, students build on this foundation with modules including The Marketing Business, Creativity for Business, Innovation Management, Human Resource Management, Financial Accounting, Operations and Project Management, International Business, Entrepreneurship, and Applied Economics. Sector-specific options such as Fashion Marketing and Management, Destination Management, Festival and Events Management, and Law for Business Enterprise allow students to explore specialised areas, while the Professional Placement Year offers real-world experience and networking opportunities. In the final year, advanced modules such as Business and Management Project, Economics Project, International Marketing, Management Accounting, Enterprise: Creating Your Business, Organisational Strategy, and Managing Sustainability enable students to consolidate their knowledge and demonstrate professional competence. Additional modules like Leadership and Management, Cross-Cultural Management, Summer Placement, and Creating and Hosting Festivals and Events further develop practical, strategic, and global business skills. Overall, the course equips graduates with creativity, strategic insight, and practical expertise to excel in marketing roles across agencies, organisations, or their own entrepreneurial ventures.