COURSE CURRICULUM

The BA (Hons) Business and Management (International Business) course provides a comprehensive foundation in business principles while specialising in global business practices, preparing students for careers in international and cross-cultural contexts. In the first year, modules such as The Business Environment, Organisational Behaviour and Management, Economics and Globalisation, Managing Data, and Design Thinking for Enterprise build core business knowledge, while Professional Practice develops practical skills and professional awareness. The second year expands on these foundations with modules including International Business, Human Resource Management, Innovation Management, Creativity for Business, The Marketing Business, Financial Accounting, Operations and Project Management, and Entrepreneurship. Specialist modules such as Destination Management, Festival and Events Management, Law for Business Enterprise, and Fashion Marketing and Management provide sector-specific insight, while the Professional Placement Year offers hands-on experience in real-world contexts. In the final year, advanced modules such as Business and Management Project, Economics Project, International Marketing, Management Accounting, Strategic Human Resource Management, Enterprise: Creating Your Business, Organisational Strategy, and Managing Sustainability enable students to consolidate their knowledge and apply it in professional settings. Optional modules including Cross-Cultural Management, Leadership and Management, Summer Placement, and Creating and Hosting Festivals and Events allow students to develop practical expertise and global awareness. Overall, the course equips graduates with strategic, analytical, and internationally focused skills to thrive in diverse business environments.