COURSE CURRICULUM

The BA (Hons) Business and Management (Festivals and Events) course provides students with a comprehensive foundation in business principles while focusing on the unique skills required to plan, manage, and deliver successful events. In the first year, modules such as The Business Environment, Organisational Behaviour and Management, Economics and Globalisation, Managing Data, and Design Thinking for Enterprise establish core business knowledge, while Professional Practice encourages practical application and professional development. In the second year, students build on this foundation with modules including Creativity for Business, Innovation Management, The Marketing Business, Human Resource Management, Financial Accounting, Operations and Project Management, International Business, and Entrepreneurship. Specialist modules such as Festival and Events Management, Destination Management, and Fashion Marketing and Management provide insight into sector-specific practices, while the Professional Placement Year offers hands-on experience in real-world contexts. In the final year, students consolidate their learning through advanced modules including Business and Management Project, Economics Project, Enterprise: Creating Your Business, International Marketing, Management Accounting, Organisational Strategy, Managing Sustainability, and Leadership and Management. Optional modules like Creating and Hosting Festivals and Events, New Trends in Management, Cross-Cultural Management, and Summer Placement allow students to develop practical expertise and industry knowledge. Overall, the course equips graduates with professional competence, strategic thinking, and practical experience, preparing them for careers in events management, festival production, venue management, and related business roles.