COURSE CURRICULUM

The BA (Hons) Business and Management (Entrepreneurship) course provides a comprehensive education in business fundamentals while focusing on the skills needed to launch and manage successful enterprises. In the first year, modules such as The Business Environment, Organisational Behaviour and Management, Economics and Globalisation, Managing Data, and Design Thinking for Enterprise introduce foundational knowledge and practical skills, while Professional Practice encourages application of theory in real-world contexts. In the second year, students deepen their expertise through modules including Creativity for Business, Innovation Management, The Marketing Business, Human Resource Management, Financial Accounting, Operations and Project Management, International Business, and Entrepreneurship, alongside options such as Destination Management, Festival and Events Management, Law for Business Enterprise, and Fashion Marketing and Management. The Professional Placement Year provides hands-on experience, enhancing industry awareness and employability. In the final year, advanced modules such as Business and Management Project, Economics Project, Enterprise: Creating Your Business, International Marketing, Management Accounting, Organisational Strategy, and Managing Sustainability allow students to consolidate their knowledge and demonstrate professional competence. Additional modules covering trends, leadership, cross-cultural management, freelancing, and sector-specific projects enable graduates to develop strategic, innovative, and practical skills. Overall, the course equips students with the confidence, knowledge, and entrepreneurial mindset required to succeed in dynamic business environments, launch ventures, or take on leadership roles across diverse sectors.