COURSE CURRICULUM

This program includes a set of core modules designed to develop a strong understanding of marketing theory, consumer insight and digital strategy. Students study Marketing Strategy, focusing on creating and implementing marketing plans in competitive environments, and Global Brand Management, exploring how brands are built and sustained worldwide. International Marketing examines how organisations operate across diverse cultures and markets, while Consumer Behaviour in a Global and Digital World analyses how individuals make purchasing decisions and how digital environments influence them. International Marketing Communication explores promotional media and messaging strategies, and E-marketing focuses on digital platforms, online engagement and technology-driven marketing practices. The Customer Insight Analytics module develops advanced skills in analysing consumer data to support evidence-based decision making. In addition to these taught modules, students complete a substantial Project worth 60 credits, choosing either an Applied Business Project, involving practical real-world problem solving, or an MSc Dissertation, allowing for an in-depth academic research study. Together, these modules provide a comprehensive foundation for careers in marketing, digital marketing, branding, market research and analytics.