COURSE CURRICULUM

The MBA International Marketing program is designed to develop strategic, analytical, and practical expertise for managing marketing activities in a global business environment. The curriculum begins in Semester 1 with a strong foundation in international and strategic marketing through modules such as International Marketing Communication, Marketing Strategy, Professional Competence for Marketing, Global Brand Management, and International Strategic Management, all of which focus on planning, branding, leadership, and decision-making across international markets. In Semester 2, students deepen their understanding of global consumer behaviour and research-driven marketing through Consumers in Global and Digital Contexts, International Marketing as a core module, and Management Research, which equips students with essential skills in data analysis, research methods, and evidence-based marketing decisions. The program places strong emphasis on applying theory to real-world business challenges. In the summer semester, students must complete a major 60-credit capstone module by choosing either an Applied Business Project or an MBA Dissertation. These options allow students to demonstrate advanced problem-solving, strategic thinking, and independent research skills in an international marketing context. Overall, the program integrates global strategy, digital marketing, consumer insights, and applied research to prepare graduates for leadership roles in international marketing, brand management, and global business development.