COURSE CURRICULUM

The BSc (Hons) Tourism Management program is a three-year degree requiring students to complete 120 credits per year. In the first year, students study compulsory modules including Discover Economics, Principles of Management and Organisation, Tourism Structure and Infrastructure, and Marketing in Practice. In addition, students choose 40 credits from optional modules such as Management and Enterprise, Contemporary Management Issues in Ethics, Sustainability, Human Resource Management and Tourism, Introduction to the Employee Life-cycle, Principles of Strategic Management Accounting, Personal Finance and Banking, Technology in Marketing, Digital Marketing Essentials, Foundations of Marketing, Introduction to History and Heritage, and Business Analytics, offered in English or Welsh. The second year includes compulsory modules on Technology and Digitalisation in Tourism, Sustainable Management of Tourism Attractions, Tourism in Practice, and Services and Experiential Marketing, along with 40 optional credits from areas including Operations Strategy, Business Information Systems, Management Planning, Leadership and Employee Engagement, Corporate Finance, Marketing and Social Media Communications, and Marketing Research and CRM. In the third year, students complete a 40-credit Tourism Applied Project and take compulsory modules on Managing Sustainable and Resilient Tourism Destinations and Enterprise, Creativity and Innovation. They also select 40 credits from optional modules such as Marketing and Society, International Strategic Marketing, Strategic Management, Tourism Summer Placement, Customer Insight Project, International Business and Global Competency, Leadership and Employee Development, and Corporate Governance, preparing them for professional careers in tourism, management, and related industries.