COURSE CURRICULUM

The BSc Marketing degree at Bangor University offers a comprehensive and hands-on approach to understanding the core principles and practices of marketing across three years of study. In the first year, students gain foundational knowledge through modules such as Foundations of Marketing, Marketing in Practice, and Digital Marketing Essentials. These cover key theories including the 7Ps of marketing and explore digital tools, analytics, and the impact of evolving consumer needs. Practical skills are developed through simulations, team-based projects, and workshops, while modules like Professional Marketing Skills support career development through CV writing, social media profiling, and website creation.In the second year, students deepen their understanding of consumer behavior, services and experiential marketing, and marketing research combined with customer relationship management. A key component of this year is the Marketing and Social Media Communications module, which examines the strategic use of social platforms in modern marketing communication. The focus remains on applying theory to real-life scenarios, including projects and case studies that encourage analytical thinking and problem-solving.The final year focuses on advanced strategic and analytical marketing. Modules include Marketing Performance Monitoring and Analytics, Marketing and Society, and International Strategic Marketing. The Customer Insight Project is a capstone module where students conduct extensive research, analyze key marketing outcomes, and make professional recommendations. This final phase prepares students for employment by applying accumulated knowledge to real-world challenges. Throughout the degree, learning is practical and industry-focused, supported by experienced academics and modern resources, providing students with the academic foundation and practical experience needed to succeed in diverse marketing roles across digital, strategic, and creative sectors.