COURSE CURRICULUM

The BSc in International Business Management at Bangor University is structured across three years, offering students a comprehensive understanding of global business operations. In the first year, students gain foundational knowledge through core modules that introduce key concepts in management, enterprise, marketing, and human resource management. Modules such as Management and Enterprise, Introduction to Contemporary Management Issues, and Foundations of Marketing provide insight into the workings of businesses and the importance of sustainability, ethics, and employability. Additionally, students explore the employee lifecycle and develop a solid understanding of HRM practices.In the second year, the focus shifts to applying foundational knowledge to more specific areas of international business. Modules like Business Information Systems and Digital Marketing Insights equip students with digital literacy and practical marketing skills, while Global Business Environment and Managing Cross-Culturally deepen their understanding of global operations, political and economic influences, and cultural diversity. These modules help students critically assess the risks and opportunities presented by an increasingly interconnected global economy.The final year focuses on advanced strategic and ethical considerations in international business. Students explore current trends and challenges through modules such as Business Development within an Ethical Agenda, Global Supply Chain Management, and Trends and Opportunities in International Business. These modules prepare students to navigate disruptions in global supply chains, address sustainability in business practices, and engage responsibly in international markets. Across all years, the curriculum blends theory with practical application, supporting students in developing critical thinking, cultural awareness, and ethical decision-making. By the end of the program, graduates are equipped with the skills and global perspective necessary for leadership roles in multinational organizations or for pursuing entrepreneurial ventures in the international arena.