COURSE CURRICULUM

This undergraduate program is structured to progressively develop knowledge of international business, management and artificial intelligence across three years of study. In Year 1, students build strong foundations in global business strategy, business operations, digital marketing and financial analysis, gaining an understanding of how organisations function in competitive international environments. Live digital marketing briefs help develop practical skills and real-world awareness from the outset. Year 2 focuses on applying this knowledge through project management, performance management and intelligent business practices supported by artificial intelligence. Students also explore retail and experience marketing, alongside the Ruskin Module, which encourages personal development, employability and social responsibility. In the final year, learning becomes more strategic and analytical, with a strong emphasis on independent and applied work. Students complete a major undergraduate business project, allowing them to investigate a real business issue in depth. Modules in data analytics for business decision-making strengthen the ability to interpret data and generate actionable insights, while strategic AI management examines how artificial intelligence can be aligned with organisational goals. The program also addresses the changing nature of work, preparing students for evolving digital and global workplaces. Overall, the course equips graduates with practical business knowledge, analytical capability and AI awareness needed for modern careers.