COURSE CURRICULUM

The BSc (Hons) Business Management with Entrepreneurship and Innovation program is structured over three years to develop a combination of business knowledge, entrepreneurial skills and practical experience. In the first year, students gain a strong foundation in core business principles through modules such as how to do business, international business and market dynamics, and organisational behaviour with a focus on artificial intelligence and the future of work. They also study the principles of digital marketing, providing insight into contemporary business communication and promotion. The second year focuses on creativity, innovation and analytical skills, with modules including play and create, data analytics and AI in business, and the entrepreneurial journey. Students also explore international operations and supply chain management while broadening their learning through the Ruskin Module. In the final year, the program emphasizes practical application and strategic thinking, with modules such as prototype and testing, strategic management for experience sectors, and sustainability and responsible business. The course culminates in an undergraduate major project, where students undertake independent research or applied work to develop and test business or product ideas. Overall, the program equips graduates with the skills, confidence and professional experience required to launch their own ventures, innovate within organisations, and pursue careers in business management and entrepreneurship.