COURSE CURRICULUM

The Events and Hospitality Management degree at ARU London provides a comprehensive understanding of the sector, combining theoretical knowledge with practical experience. In the first year, students gain an overview of the events industry, exploring both British and international contexts, and learn how events respond to challenges, opportunities, risks, and limitations. Core areas include quality management in events, hospitality, and tourism, as well as finance and accounting, where students develop foundational skills in economic concepts, accounting principles, and mathematics. Assessment is varied, including presentations, reports, essays, and analyses of company documents, designed to develop employability skills. In the second year, the focus shifts to the practical implementation of event and hospitality management, covering human resource management, customer service, marketing, and sustainable career development. Students engage with real-world business processes and refine their professional capabilities through diverse assignments. The final year emphasizes international event management, examining financial, organisational, cultural, and ethical considerations. Students explore venue management, ticketing, safety, and security, while analyzing financial statements, cash flows, and rental agreements. The program culminates in the opportunity to plan and execute a mock-event, integrating theoretical knowledge with practical experience, and completing a major project that prepares graduates for successful careers in the dynamic events and hospitality sector.