COURSE CURRICULUM

The BSc Digital Marketing degree at Aberystwyth University equips students with a broad range of skills and knowledge essential for a successful career in the digital marketing industry. In the first year, students develop a strong foundation in key business and marketing principles, including data analytics, accounting and finance, management, marketing, and understanding the economy, along with technical skills such as web development and information security. This combination of analytical, practical, and technical skills ensures a well-rounded introduction to digital marketing and business operations. In the second year, the program builds on this foundation by focusing on programming for the web, web design, user experience, and applied brand management. Students also study consumer and buyer behaviour, marketing management, and research methods, allowing them to understand audience insights and implement effective marketing strategies. The third year emphasizes advanced digital marketing applications and strategic leadership, alongside modules in global marketing and marketing communication. A key component is the dissertation, which allows students to conduct independent research and apply their knowledge to real-world marketing challenges. By the end of the program, graduates possess a comprehensive skillset that blends digital marketing, analytical thinking, research capabilities, and strategic planning, preparing them for careers in digital marketing, brand management, eCommerce, and related fields.