COURSE CURRICULUM

The BA (Hons) Business Management with Events Management degree equips students with the skills needed to plan, market, budget for and deliver a wide range of business events. As the events industry continues to grow and contributes significantly to the UK economy, there is strong demand for qualified event organisers across corporate, public and digital sectors. This program combines core business management knowledge with specialist training in events management, enabling students to understand how events support marketing, branding, tourism and organisational objectives. Students learn to design event concepts, manage logistics, work with clients, allocate budgets and evaluate event success. The course also covers digital event delivery, giving students the ability to create and manage virtual events across multiple platforms. Throughout the program, students develop essential organisational, communication and problem-solving skills, supported by practical and industry-focused learning. With a strong emphasis on creativity and client management, the degree prepares graduates for careers with event agencies, corporate event teams, hospitality and tourism organisations or to work independently as event planners. This combination of business insight and specialised event expertise makes graduates highly employable in a dynamic and expanding sector.