COURSE CURRICULUM

The Bachelor in International Marketing is structured over three years to develop a strong foundation in business, followed by specialized marketing knowledge and global experience. In the first year, students build core understanding through subjects such as marketing, microeconomics, organisation and leadership, financial reporting, and macroeconomics, along with applied statistics and sustainability-focused entrepreneurship. This stage helps students see how marketing connects with broader business and economic systems. In the second year, the focus shifts to specialized marketing topics, including consumer behaviour, marketing communications, international brand strategy, and managing business relationships, alongside corporate finance and data analytics. Students also explore areas such as services marketing, marketing across borders, and entrepreneurial marketing, while having the flexibility to choose optional courses. The third year emphasizes international exposure and practical application, allowing students to study abroad or take electives in the first semester. In the final semester, students complete advanced courses in project management, research methods, and international business law, culminating in a bachelor’s thesis in business administration. This progression ensures students gain both theoretical knowledge and practical skills, preparing them for careers in global marketing, branding, and business development.