COURSE CURRICULUM

The Bachelor of Science in International Marketing at Schiller International University features a well-structured curriculum that blends general education, core marketing knowledge, and industry-specific technical skills to prepare students for the challenges of global marketing. The general education component builds a solid academic foundation through subjects such as behavioral psychology, English composition, public speaking, mathematics, science, modern European history, foreign languages, and global perspectives on international relations, along with introductions to international business, big data, and artificial intelligence. The knowledge area courses provide specialized expertise in marketing and business disciplines, covering topics like accounting, ethics and law in international business, international marketing, communication and negotiation, statistics, digital marketing technology, international business policy, entrepreneurship, and economics. Students gain advanced marketing skills through courses in product marketing, marketing strategy, integrated marketing communication, social media marketing, brand management, big data analysis for marketing, price and cost management, and relational and interactive marketing. Practical experience is emphasized through a capstone thesis or project, corporate internships, and applied data analysis. The program also offers a wide range of electives, enabling students to deepen their expertise in areas such as leadership, sustainable development, human resources, international trade, cross-cultural communication, sales management, distribution, retail, and organizational psychology. Language proficiency is further developed through intermediate and advanced foreign language courses. This comprehensive curriculum ensures that graduates possess not only technical marketing abilities but also analytical, strategic, and intercultural communication skills essential for thriving in the fast-paced international marketing arena.