COURSE CURRICULUM

The Bachelor of Science in International Hospitality and Tourism Management at Schiller International University provides a comprehensive curriculum designed to develop expertise in managing the global hospitality and tourism industry. The program combines general education, core knowledge in the field, and technical courses relevant to international management. Students build a strong foundation through general education subjects such as behavioral psychology, communication, mathematics, big data, foreign languages, and global perspectives. Core knowledge courses focus on essential business and management areas including accounting, business finance, ethics and law in international business, human resources, marketing, entrepreneurship, and sustainable development. Specialized hospitality and tourism subjects such as introduction to tourism and hospitality, front office management, food and beverage management, convention and event management, and e-commerce in hospitality prepare students for industry-specific challenges. Practical learning is emphasized through internships, applied mathematics and data analysis, and capstone projects. Electives allow further customization, covering topics like leadership, import-export operations, multinational enterprise, sales management, economic geography, and cross-cultural communication projects, along with intermediate and advanced foreign languages. The course highlights include developing cross-cultural expertise, curating memorable travel experiences, staying updated with industry trends, creating strategic business models, and applying ethical practices in responsible tourism. Graduates leave equipped with analytical, operational, and leadership skills to navigate diverse international settings and thrive in dynamic hospitality and tourism careers.