COURSE CURRICULUM

The Master’s in Sustainable Tourism Management comprises 60 ECTS credits and offers a comprehensive curriculum that develops the strategic, managerial, and practical skills needed to lead sustainable tourism initiatives in a global context. The program begins with Governance and Strategic Planning of Tourist Destinations, where students examine tourism policies, destination governance, and long-term planning for sustainable growth. The Sustainable Tourism Development module focuses on balancing economic development with environmental protection and social responsibility, equipping students to design responsible tourism strategies that create lasting value for destinations and local communities. Students then study Management of Sustainable and Innovative Tourism Companies, gaining expertise in business operations, innovation, leadership, and organizational management within the tourism sector. The Commercialization and Promotion of Sustainable Companies and Destinations module develops marketing, branding, and communication strategies that enhance the competitiveness and visibility of sustainable tourism businesses and destinations in international markets. The program concludes with a Master’s Final Project, allowing students to apply their knowledge to solve a real-world tourism challenge or develop an innovative sustainable tourism proposal. In addition to the academic curriculum, students complete 6 ECTS of external internships, providing valuable industry experience and strengthening their professional skills. They can also personalize their studies through a 6 ECTS minor in areas such as Marketing Trends, Business Management, Tech Trends, or New Leadership, alongside the option to pursue an additional specialization. The program further enhances students’ global perspective through international partnerships, offering the opportunity to participate in an optional one-week residential program at renowned institutions abroad, expanding their international exposure, professional networks, and understanding of global best practices in sustainable tourism management.