COURSE CURRICULUM

The program is structured across four terms to provide a comprehensive understanding of fashion and luxury brand management. In Term 1, students build a strong foundation by studying marketing and luxury brand management, brand globalisation, and visual merchandising and creative design, which together develop both strategic and creative skills. Term 2 focuses on contemporary industry needs, covering digital marketing, sustainable fashion branding, and fashion business management, enabling students to understand modern consumer engagement and responsible business practices. In Term 3, the emphasis shifts towards innovation and leadership, with modules on entrepreneurship in fashion and innovative tactics of fashion e-tailing, including the application of new technologies and their impact on supply chains. This prepares students to adapt to evolving digital and retail environments. Finally, Term 4 provides practical and academic consolidation through an internship and a dissertation, allowing students to gain real-world industry experience and conduct in-depth research on a relevant topic. Overall, the program offers a balanced mix of theoretical knowledge, practical application, and industry exposure, equipping students with the skills required to succeed in the dynamic global fashion and luxury sector.