COURSE CURRICULUM

The Bachelor of Business program provides students with a broad and practical understanding of modern business operations while allowing them to specialise in areas aligned with their career interests. The course begins with core modules such as Analytics in Business, Design Thinking: Creativity in Action, Foundations of Marketing, Fundamentals of Accounting, Fundamentals of Finance, and Introduction to Management and Sustainability, helping students develop analytical, financial, creative, and managerial capabilities. Students also complete a business core module in either Economics for Business Decision or Foundations of Law, together with a Career-Ready Industry Led Project Lab that offers practical industry exposure and workplace experience. The program offers several specialised majors, including International Business, Leadership and Management, and Marketing. The International Business major focuses on areas such as global business strategy, international trade logistics, cross-cultural management, and business operations in emerging markets. The Leadership and Management major develops organisational leadership, innovation, change management, diversity, and strategic decision-making skills. The Marketing major covers topics including advertising, branding, digital and social media marketing, consumer behaviour, international marketing, and data-driven marketing insights. Students may also choose elective modules depending on availability. Assessment methods for the program may include assignments, projects, and final examinations, allowing students to apply theoretical knowledge to practical business situations and develop skills relevant to today’s global business environment.