COURSE CURRICULUM

The MBM (MSc) in Digital Marketing & Communication at Wittenborg University of Applied Sciences is structured over three semesters and combines core business education with specialised digital marketing expertise and practical experience. In Semester 1, students study core modules including Marketing Management, Globalisation, Society & Culture, Research Methods Introduction for the Final Project, The World Economy, and Professional Inquiry. Alongside these, they take specialisation modules focused on The Future of Integrated Digital Marketing, covering areas such as video, mobile platforms, and artificial intelligence, as well as New Media, Marketing & Analytics. In Semester 2, students continue with core modules such as Research Methods for the Final Project, Micro Economics from a global perspective, Strategic Management, and a Project Module consisting of three project weeks linked to the Final Project. The specialisation modules in this semester include Business Intelligence & Data Mining and Strategic Communication & Branding, which develop advanced analytical and communication skills for digital marketing environments. Semester 3 is dedicated to Professional-Based Learning, where students gain hands-on industry experience through a work placement, followed by the Final Project. This structure ensures graduates develop both theoretical understanding and practical skills in digital marketing, communication strategy, and data-driven decision-making, preparing them for professional roles in the evolving global digital economy.