COURSE CURRICULUM

The MBA with a specialisation in Data Analytics at Wittenborg University of Applied Sciences is designed for professionals who want to combine business management expertise with advanced data analysis skills in today’s data-driven world. This international program is ideal for students from science or technology backgrounds who have at least three years of professional work experience and wish to connect data, business processes, and strategic decision-making. The course is delivered in Wittenborg’s intensive block format, where two modules are studied every six weeks in highly diverse and international classrooms. In Semester 1, students build a strong foundation in core business disciplines such as Management Accounting & Finance, Marketing Management, Human Resource Management, Operations Management, International Management, and Information Management. In Semester 2, the focus shifts toward specialised analytical and technological subjects, including Artificial Intelligence in Business, Business Statistics, Data Analytics & Visualisation, Strategic Management, and Data Management Ethics. Teaching methods include lectures, case studies, presentations, live projects, and guest speakers from industry, ensuring practical and interactive learning. Throughout the program, students also study Research Methods and participate in three project weeks, leading to a Final Project. Graduates gain the knowledge and practical skills needed to manage big data, drive business innovation, and lead data-informed strategies in competitive global organisations.