COURSE CURRICULUM

The MBA in Applied Artificial Intelligence at Wittenborg University of Applied Sciences is delivered in an intensive block format designed to provide flexible and focused learning. Students study two modules every six weeks, with each module taught over six days split into two blocks of three consecutive days. The classes are interdisciplinary, especially in the first semester, where students from different MBA specialisations study together, creating a highly international, diverse, and dynamic learning environment due to the six annual intake periods. Teaching methods include lectures, tutorials, group work, case studies, presentations, live projects, and interactive discussions. Each module is often taught by two lecturers, including Wittenborg faculty and guest lecturers from partner universities, with regular industry guest speakers adding practical insights. In Semester 1, students build a strong management foundation through modules such as Management Accounting and Finance, Marketing Management, Human Resource Management, Operations Management, International Management, and Information Management. In Semester 2, students focus on specialised subjects including Artificial Intelligence in Business, Business Statistics, Digital Security and Crisis Management, Problem-solving with AI, and Strategic Management. Throughout the program, students also study Research Methods and complete three project weeks leading to the Final Project. This structure equips students with leadership, analytical, and AI-related business skills for modern global industries.