COURSE CURRICULUM

The Bachelor of Business Administration (MCI) pathway with a specialisation in Marketing and Communication is designed to develop the skills and competencies required for modern marketing and public relations professionals. It prepares students to work in roles where they manage communication strategies, brand identity, and public image for organisations in a competitive business environment. Throughout the program, students are introduced to key subjects such as Mass Communication, Public Relations, and Company Branding, which help them understand how organisations communicate with different audiences. They also study important marketing areas including Marketing Research, which focuses on understanding customer needs and market trends, Niche Marketing, which targets specific customer segments, and E-Presence, which deals with maintaining a strong digital and online identity. These modules equip students with both theoretical knowledge and practical skills needed in today’s marketing industry. In their final year, students apply what they have learned by designing a complete company communication plan or developing a marketing strategy as part of a broader business plan. This practical project helps them integrate all aspects of their studies and prepares them for real-world challenges. Overall, the program focuses on building strong analytical, creative, and strategic thinking skills, enabling graduates to succeed in marketing, communication, and public relations roles across various industries.