COURSE CURRICULUM

The Information Management specialisation within the BBA (MCI) program focuses on how organisations manage, process, and use information to improve business performance and decision-making. It explores the importance of structured data systems and how databases and information retrieval tools support companies in handling large volumes of information efficiently. Students learn how information systems are essential for modern organisations, helping them improve communication, streamline operations, and gain competitive advantages. The program also includes practical modules such as Open Source Software Concepts, which introduces students to freely available software solutions and their applications in business environments. Web Design and Benchmarking helps students understand how companies develop and evaluate their online presence, while CRM and CMS Systems focus on customer relationship management and content management tools used to improve customer engagement and organisational efficiency. In addition, the program examines how businesses manage software systems and implement network infrastructures, particularly in small and medium-sized enterprises. This includes understanding how digital tools and technologies are integrated into everyday business operations. Overall, the program equips students with a combination of technical knowledge and business management skills, enabling them to work effectively in information-driven environments and support organisations in using technology and data to achieve strategic goals and improve overall efficiency.