COURSE CURRICULUM

The Entrepreneurship Bachelor program is designed to help students develop a deep understanding of entrepreneurship and gain the knowledge, skills, and attitudes needed to become real entrepreneurs. It prepares students to start their own businesses during their final year of BBA study through practical learning and real-world business experience. Key modules include Opportunity and Lead Creation, Entrepreneurial Behaviour, Business Start-ups and Business Plans, Bootstrapping and Raising Finance, and Sales Pipeline Management. The program is aimed at highly motivated students who seek academic challenges and practical application in an intense international environment. It provides a strong business foundation while also supporting future career growth or further academic studies. The program is structured into three phases. Phase 1 focuses on theory, where students learn core business and management concepts in mixed-discipline classes while applying their chosen specialisation in projects and assignments. Phase 2 moves from theory to planning, with specialised modules, case studies, and the development of a Business Plan. Phase 3 focuses on strategy and practice, where students study advanced management topics, complete work preparation and placement modules, test their Business Plans through execution, and finish with a research assignment or graduation dissertation. Overall, the program transforms students into capable entrepreneurs ready to launch and manage successful businesses.