COURSE CURRICULUM

The Entrepreneurship and Digital Marketing program is designed to help students gain a deep understanding of entrepreneurship and develop the knowledge, skills, and mindset of a real entrepreneur. It prepares students to start their own businesses during their final year of study through practical learning and real-world business experience. Core modules include Opportunity and Lead Creation, Entrepreneurial Behaviour, Business Start-ups and Business Plans, Bootstrapping and Raising Finance, and Sales Pipeline Management. Students specialising in Digital Marketing complete six focused modules on the digitalisation of small and medium-sized businesses, online marketing, social media, and digital platforms, alongside business plans, marketing plans, work experience, and graduation assignments. The program is structured into three phases. Phase 1 focuses on theory, where students build a strong foundation in general business and management concepts in mixed-discipline classes while applying their specialisation in projects and assignments. Phase 2 moves from theory to planning, with specialised modules, case studies, and the development of business and marketing plans. This stage emphasises practical application and entrepreneurial planning. Phase 3 focuses on strategy and practice, where students study advanced management subjects, complete work preparation and placement modules, test and execute their business plans, and finish with a graduation dissertation. Overall, the program prepares students to become innovative entrepreneurs and digital marketing professionals in today’s competitive digital business world.