COURSE CURRICULUM

The Bachelor of Business Administration MCI pathway with a specialisation in Artificial Intelligence and Cyber Security is designed to develop the skills and competencies needed by future managers working in communication, ICT, and digital strategy roles within companies and organisations. This program prepares students to manage online branding, communication strategies, and stakeholder engagement while also understanding the technological systems that support modern business operations. It combines business management principles with advanced knowledge of AI, cybersecurity, and information technology to create well-rounded professionals. Students study a range of specialised modules that provide both technical and strategic expertise. Modules such as Databases and Information Retrieval and Information Management help students understand how to organise, store, and use data effectively. AI and the Smart Economy and Understanding Machine Learning in Practice focus on how artificial intelligence can improve decision-making and innovation in business. Cyber Security Foundations and Digital Security Implementation teach students how to protect systems and data from digital threats. Statistics and Quantitative Data develop analytical skills, while Enterprise Technology and Innovation, CRM and Software Management, and IT Infrastructure focus on managing business technologies. Additional modules like Website Design and Benchmarking, Business Gamification and Simulation, and Ethics in AI, Data Privacy and Security ensure students understand digital communication, creativity, and responsible technology use in modern organisations.