COURSE CURRICULUM

The Commerce Economics and Entrepreneurship program focuses on key areas such as sales, marketing, e-commerce, and entrepreneurship, preparing students for careers in the modern business environment. The curriculum combines theoretical knowledge with practical experience and includes modules related to professional development and practice-oriented research. Students have opportunities to attend inspiring masterclasses, participate in an international study trip, and complete an internship at a well-known company. During the four-year program, students also choose a minor that allows them to broaden or deepen their knowledge in a specific field. A significant part of the course focuses on online and digital marketing, where students learn how to develop products or services and promote them effectively through digital platforms. They also study current trends and learn how to identify and respond to new business opportunities. During project weeks, students work on improving the online strategy and website of an existing company. The program also develops strong sales skills, teaching students how to build and maintain customer relationships while mastering sales techniques and communication strategies. In addition, students strengthen their management and entrepreneurial abilities by creating their own digital business and working on challenging business cases. Practical experience plays an important role, including a twenty-week internship and preparation for a graduation research project. Students can also participate in an Honours program during the summer to further develop their personal and professional skills.