COURSE CURRICULUM

The Influencer Marketing specialisation focuses on developing knowledge and skills related to digital marketing, social media strategy, and commercial communication. Throughout the program, students gradually deepen their understanding of influencer marketing and the broader digital marketing industry. They gain practical insights into how influencers and online personalities shape consumer behaviour and marketing strategies. The curriculum combines theoretical knowledge with hands-on learning, helping students develop creative ideas and strategic marketing plans that can succeed in the digital environment. A key part of the program is online marketing, where students learn how to develop products or services and promote them effectively through digital platforms while staying updated on the latest industry trends. During project weeks, students work on improving the online strategy and website of an existing company, gaining practical experience in digital marketing. The program also focuses on developing strong sales skills, teaching students how to build lasting customer relationships and apply effective sales techniques. Management and entrepreneurship are also emphasised, with students learning how to create and manage their own digital business while working on challenging business cases. Practical experience plays an important role, including a twenty-week internship and preparation for graduation research. Students also create a personal development plan, choose a minor to broaden their knowledge, and may participate in an optional Honours program for additional academic and professional development.