COURSE CURRICULUM

The Commerce Economics and Entrepreneurship program with a specialisation in Experience Travel focuses on experience marketing, travel management, and sales, while also developing knowledge in management and entrepreneurship. The program is designed to help students understand how to create, promote, and manage unique travel experiences that appeal to modern consumers. Throughout the four-year course, students gradually deepen their understanding of the experience travel industry, learning about travellers’ needs, designing exclusive travel experiences, and developing strategic plans for tourism and travel businesses. The curriculum combines theoretical learning with practical training and includes modules related to professional development and practice-oriented research. Students attend inspiring masterclasses, participate in an international study trip, and complete internships at well-known companies, gaining valuable industry exposure. The program also focuses on online marketing, where students learn how to develop products or services and promote them effectively using digital strategies while keeping up with the latest market trends. In addition, students develop strong sales skills, learning how to build lasting customer relationships and apply effective sales techniques. Management and entrepreneurial skills are also emphasised, with students creating their own digital business and working on challenging business cases during projects. Practical experience plays an important role, including a twenty-week internship and preparation for graduation research. Students can also broaden their knowledge through a minor and participate in an optional Honours program.