COURSE CURRICULUM

The Commerce Economics and Entrepreneurship program with a specialisation in Digital Business and Generative AI focuses on marketing, e-commerce, data analysis, management, and entrepreneurship. The curriculum is designed to help students understand how digital technologies and artificial intelligence influence modern business strategies and commercial opportunities. Throughout the four-year program, students gradually develop deeper knowledge of digital business and AI, gaining both practical and strategic skills. They learn about technological trends, data-driven decision making, and the use of AI tools, including how to develop and train AI assistants and apply digital technologies in business planning. The program also includes modules related to professional development and practice-oriented research, helping students strengthen both academic and practical abilities. Students have opportunities to attend masterclasses, participate in an international study trip, and complete internships at well-known companies. A strong focus is placed on online marketing, where students learn how to develop products or services and promote them effectively using digital strategies while responding to changing market trends. The program also develops sales skills, teaching students how to build strong customer relationships and apply effective sales techniques. In addition, students strengthen their management and entrepreneurial abilities by creating their own digital business and working on challenging projects. Practical experience is an important part of the program, including a twenty-week internship, preparation for graduation research, and the option to participate in an Honours program.